Name
Breakout 1A: Doing More with Less: Insights on Real-World AI Adoption [in partnership with Traction]
Date & Time
Tuesday, September 24, 2024, 11:25 AM - 11:55 AM
Speakers
Lauren Evans, Head, Client Services, Traction
Adam Kleinberg, Co-Founder & CEO, Traction
Sunil Subhedar, AI Consultant, Traction
Adam Kleinberg, Co-Founder & CEO, Traction
Sunil Subhedar, AI Consultant, Traction
Description
We all know that AI can help you do less work. We invite you to explore how it can help you do more to drive growth. In this session, you'll learn how marketers can leverage AI to enhance productivity and accelerate marketing—without breaking the bank. We'll walk through a pragmatic framework for AI adoption, share Canva's journey as a case study, and illustrate how AI is reshaping creative workflows.
Session Type
Content